Slow Economy Hurts Travel Industry
Wednesday, October 22nd, 2008With the economy showing its first signs of life this week, the travel industry has reason to be cautiously optimistic. After all, this is the worst economic downturn the US, and the world, has experienced in quite some time. The travel industry has been hit particularly hard.
Airlines have been dealing with higher fuel prices and a significant drop in the number of passengers. They are trying to stay above water by raising prices, but that seems to only further dissuade potential customers who are worried about spending extra cash on tickets while the economy struggles. Major airlines expect to cut nearly 10% of their flights over the next few months. Even budget carriers like Southwest Airlines and Europe’s Ryanair are cutting flights. Meanwhile, train and bus ridership is up nearly 12%.
Hotels are also feeling the crunch. Most places report a 5% decrease in reservations from this time last year. Meanwhile, cancellations of existing reservations have nearly doubled in the past few months. Some hotels rely on corporate bookings for a major part of their revenue. So, as companies struggle to make ends meet, Hotels are struggling also.
But there are some bright spots. Oil prices have fallen, making driving once again a reasonable alternative to flying. And airlines have been restructuring to cater to customers on a tighter budget. Though the slowdown has hurt airlines, it has given a higher profile to budget carriers like Southwest Airlines and Ryanair, both of whom survive by offering rock-bottom fares. British Airways is trying to increase its trans-Atlantic service by offering cheap business class flights with its new subsidiary, OpenSkies.
In many places, investment groups and real estate developers are starting new projects aimed at creating mid-range and budget hotels. These are signs that the industry is responding to the economy, even if they are a little late in doing so. Hopefully, when all is said and done, there will be more options for budget travelers in search of cheaper flights and cheaper hotels.